3+ years pharmaceutical brand management experience
Diabetes or metabolic disease product expertise
Brand strategy and annual plan development
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This job posting is for a Brand Strategy Manager at a pharmaceutical company, focusing on diabetes management. The role requires strategic development and execution of brand initiatives, with a strong emphasis on cross-functional collaboration and compliance within the healthcare sector.
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Job Summary
The role involves developing brand positioning and value propositions based on Chinese diabetes treatment guidelines and clinical needs.
Candidates must lead the creation of core brand stories and high-impact projects to increase penetration in key cities and departments.
Success requires deep collaboration with KOLs, guideline committee members, and internal teams including Sales and Medical affairs.
Matching Summary
Match Score: 75
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This job posting is for a Brand Strategy Manager at a pharmaceutical company, focusing on diabetes management. The role requires strategic development and execution of brand initiatives, with a strong emphasis on cross-functional collaboration and compliance within the healthcare sector.
**
Skills & Requirements
Must-have
3+ years pharmaceutical brand management experience
Diabetes or metabolic disease product expertise
Brand strategy and annual plan development
HCP education strategy design
Cross-functional team leadership
Nice-to-have
Experience in growth phase brand management
Differentiation of competitive products
Strong project management skills
High resilience and self-drive
Expertise in omnichannel marketing
Key Requirements
Bachelor's degree or higher in relevant field
3+ years experience in chronic disease central marketing
Medical, pharmacy, or life sciences background preferred