Senior Professional, Wellness Marketing

CarePlus Health Plans Inc

Arlington, VA, US
Base: $94,900 - $130,500 py; bonus: eligible for i...
Hybrid
3+ years marketing experience
Cross-functional collaboration skills
Stakeholder management in matrixed environment
Humana is seeking a Senior Professional in Wellness Marketing to enhance member engagement through targeted marketing strategies that promote healthy behaviors. The role involves collaboration with cross-functional teams to execute wellness campaigns and requires a strategic marketer adept at navigating a complex organizational structure

Job Summary

  • This role supports the development and execution of member marketing that motivates healthy behaviors and deepens engagement with Humana's wellness offerings.
  • The position serves as a primary marketing partner for wellness program owners, translating business needs into actionable plans while navigating a large matrixed organization.
  • Humana offers competitive benefits including medical, dental, vision, 401(k) retirement savings, and paid time off to support whole-person well-being.

Matching Summary

Match Score: 85

Humana is seeking a Senior Professional in Wellness Marketing to enhance member engagement through targeted marketing strategies that promote healthy behaviors. The role involves collaboration with cross-functional teams to execute wellness campaigns and requires a strategic marketer adept at navigating a complex organizational structure.

Salary

Base: $94,900 - $130,500 per year; Bonus: Eligible for incentive plan based on performance; Benefits: Medical, dental, vision, 401(k), PTO, and more

Skills & Requirements

Must-have

  • 3+ years marketing experience
  • Cross-functional collaboration skills
  • Stakeholder management in matrixed environment
  • Campaign lifecycle management
  • Data-backed decision making

Nice-to-have

  • Comfort with ambiguity and change
  • Growth mindset and creative problem solving
  • Experience with agile marketing practices
  • Understanding of health literacy principles
  • Test-and-learn approach to campaigns

Key Requirements

  • Bachelor's degree in Marketing or related field
  • 3+ years of experience in marketing or communications
  • Strong structured problem-solving and analytical skills

Work Rights

Not specified

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