The Mid-Weight Influencer Strategist translates brand objectives into effective influencer strategies that drive cultural relevance, engagement, and measurable impact
Job Summary
The Mid-Weight Influencer Strategist translates brand objectives into effective influencer strategies that drive cultural relevance, engagement, and measurable impact.
Key responsibilities include strategic development, creator and culture intelligence, campaign planning, and performance measurement.
This role requires collaboration with social strategists, paid media teams, creative teams, and account management to ensure integrated influencer work.
Matching Summary
The Mid-Weight Influencer Strategist translates brand objectives into effective influencer strategies that drive cultural relevance, engagement, and measurable impact.
Skills & Requirements
Must-have
influencer marketing strategy
creator intelligence tools
campaign planning and execution
performance analysis and optimization
social and digital ecosystem integration
Nice-to-have
cultural relevance and impact
platform-native content creation
strong client relationships
fast-paced team collaboration
Key Requirements
3-5 years in influencer marketing
Proven experience working with creators
Strong understanding of South African creator landscape
Experience using social listening and analytics tools