Global Director Marketing Communications, Content Strategy & Brand
Bracco
8-10 years marketing experience
Medical device or pharma industry background
Digital marketing automation platform expertise
This role reports directly to the Chief Marketing Officer and is responsible for defining and executing global marketing communication strategies for a leading diagnostic imaging group
Job Summary
This role reports directly to the Chief Marketing Officer and is responsible for defining and executing global marketing communication strategies for a leading diagnostic imaging group.
The incumbent will leverage AI-powered tools and marketing automation to drive personalized customer journeys and optimize ROI across all regions.
Key responsibilities include overseeing brand integrity, managing high-profile events, and governing the marketing technology stack including DAM and analytics platforms.
Matching Summary
This role reports directly to the Chief Marketing Officer and is responsible for defining and executing global marketing communication strategies for a leading diagnostic imaging group.
Skills & Requirements
Must-have
8-10 years marketing experience
Medical device or pharma industry background
Digital marketing automation platform expertise
Global brand and communications strategy
AI-powered marketing tools proficiency
Cross-functional team leadership
Event management and vendor coordination
Nice-to-have
MBA with healthcare concentration
Experience in matrix organization
Adaptability to ambiguity
Strategic thinking with executional excellence
Influencing diverse international cultures
Key Requirements
Bachelor's degree required, MBA preferred
8-10 years of relevant marketing experience
Proven track record in medical device/pharma sector
Hands-on experience with marketing automation platforms