Senior Marketing Manager, Home Buying - 12 Month Secondment

CommBank

Home loan acquisition strategy
Creative and media performance focus
Cost per lead and acquisition metrics
The role requires owning end-to-end home loan acquisition and go-to-market strategies across integrated channels to drive measurable business growth

Job Summary

  • The role requires owning end-to-end home loan acquisition and go-to-market strategies across integrated channels to drive measurable business growth.
  • Candidates must possess a test and learn mindset to actively measure cost per lead, cost per acquisition, and conversions to quality new accounts.
  • This is a high-priority portfolio within the bank offering regular collaboration with Group Brand and Media teams to deliver brand-led acquisition activity.

Matching Summary

The role requires owning end-to-end home loan acquisition and go-to-market strategies across integrated channels to drive measurable business growth.

Skills & Requirements

Must-have

  • Home loan acquisition strategy
  • Creative and media performance focus
  • Cost per lead and acquisition metrics
  • Test and learn mindset for optimization
  • Integrated marketing channel management
  • Regulatory compliance in financial services

Nice-to-have

  • Strong eye for creative design
  • Proactive customer-centric approach
  • Collaborative stakeholder relationship building
  • Digital innovation for efficiency
  • Passionate marketer with data drive

Key Requirements

  • Financial services background required
  • ATL channel creative strategy experience
  • Paid media and digital marketing expertise
  • Project management and analytical skills
  • Understanding of retail product drivers

Work Rights

Not specified

Tailored Resume

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