Online Marketing Activation Manager (mensch) Entertainment

Wppmedia

Düsseldorf, Germany
On-site
Digital campaign execution
Technical setup and measurement
Performance analysis and optimization
As an Online Marketing Activation Manager (Mensch) Entertainment, you will be responsible for the timely campaign launch, the execution and optimization of digital campaigns, and ensuring smooth technical implementation across all relevant systems and partners

Job Summary

  • As an Online Marketing Activation Manager (Mensch) Entertainment, you will be responsible for the timely campaign launch, the execution and optimization of digital campaigns, and ensuring smooth technical implementation across all relevant systems and partners.
  • You will set up digital campaigns operationally from setup to delivery, including technical setups and measurements, and continuously develop campaigns through ongoing performance analysis.
  • You will coordinate the alignment with creative agencies for the production of planned advertising materials and monitor campaign delivery, intervening in case of anomalies or low performance.

Matching Summary

As an Online Marketing Activation Manager (Mensch) Entertainment, you will be responsible for the timely campaign launch, the execution and optimization of digital campaigns, and ensuring smooth technical implementation across all relevant systems and partners.

Skills & Requirements

Must-have

  • digital campaign execution
  • technical setup and measurement
  • performance analysis and optimization
  • cross-functional team collaboration
  • AdServer (Google Campaign Manager & Adform)
  • third-party providers (Nielsen, IAS & DoubleVerify)

Nice-to-have

  • AI-driven media operating unit
  • creative personalization at scale
  • transformational growth
  • mental health awareness
  • diversity and equal opportunity

Key Requirements

  • Degree or training in Marketing, Media, Business or related field
  • Experience in online advertising/campaign management
  • Knowledge of online KPIs and reporting
  • Understanding of third-party tracking
  • Basic HTML/CSS knowledge
  • Proficiency in Office 365 (Excel, PowerPoint, Outlook)
  • Excellent German language skills

Work Rights

Not specified

Tailored Resume

Cover Letter