Campaign Manager, Digital And Direct Marketing, Singapore
Western World Insurance Company
Singapore, Singapore
Data-driven campaign marketing
End-to-end campaign lifecycle ownership
Direct-to-consumer marketing experience
The role involves driving revenue through direct-to-consumer marketing campaigns by translating complex insurance products into clear customer propositions
Job Summary
The role involves driving revenue through direct-to-consumer marketing campaigns by translating complex insurance products into clear customer propositions.
Candidates will own the entire campaign lifecycle from ideation to post-purchase engagement while managing communication touchpoints and profitability.
AIG offers a comprehensive Total Rewards Program focused on health, wellbeing, financial security, and professional development for its team members.
Matching Summary
The role involves driving revenue through direct-to-consumer marketing campaigns by translating complex insurance products into clear customer propositions.
Skills & Requirements
Must-have
Data-driven campaign marketing
End-to-end campaign lifecycle ownership
Direct-to-consumer marketing experience
Revenue target management
Budget and profitability optimization
Nice-to-have
Curious and open-minded mindset
Strong numerical acumen
Ability to work in fast-paced environment
Effective stakeholder relationship building
Strategic thinking with execution focus
Key Requirements
Relevant experience in performance marketing
Direct-to-consumer marketing background
Professional certifications (BCP, PGI, HI) preferred