Senior Marketing Manager, Virality (all Genders)

HelloFresh

Berlin, Germany
Not specified; competitive compensation pyckage me...
On-site
4+ years crm or growth marketing experience
Data-driven referral campaign execution
Cross-functional stakeholder management
You will build customer journeys and referral experiences that turn happy customers into active advocates across 34 markets

Job Summary

  • You will build customer journeys and referral experiences that turn happy customers into active advocates across 34 markets.
  • The role involves orchestrating seamless messaging across CRM and product touchpoints to drive measurable customer acquisition.
  • HelloFresh offers a competitive compensation package with perks including a subsidized pension scheme, relocation support, and a hybrid working model.

Matching Summary

You will build customer journeys and referral experiences that turn happy customers into active advocates across 34 markets.

Salary

Not specified; Competitive compensation package mentioned

Skills & Requirements

Must-have

  • 4+ years CRM or growth marketing experience
  • Data-driven referral campaign execution
  • Cross-functional stakeholder management
  • Customer journey optimization expertise
  • A/B testing and experimentation skills

Nice-to-have

  • Experience in subscription business models
  • AI and automation implementation interest
  • Cultural adaptation for global markets
  • Strong Excel modeling capabilities
  • Tech or e-commerce background preferred

Key Requirements

  • 4+ years of relevant marketing experience
  • Degree in marketing, business, statistics, or STEM field
  • Strong analytical and commercial mindset

Work Rights

Not specified

Tailored Resume

Cover Letter