Scopely is seeking a Senior Performance Marketing Manager to join their User Acquisition team, focusing on driving player growth through various digital marketing channels. The role emphasizes ownership of user acquisition performance, creative strategies, and partnership development within a dynamic gaming environment
Job Summary
The role involves owning end-to-end user acquisition performance across one or more titles including budget allocation and profitability at scale.
Candidates will define channel strategies across major platforms like Meta, Google, TikTok, and emerging networks while driving high-velocity creative testing.
Employees are eligible for equity, bonuses, comprehensive healthcare benefits, pet insurance, and unlimited paid time off.
Matching Summary
Match Score: 85
Scopely is seeking a Senior Performance Marketing Manager to join their User Acquisition team, focusing on driving player growth through various digital marketing channels. The role emphasizes ownership of user acquisition performance, creative strategies, and partnership development within a dynamic gaming environment.
Salary
Base: $120,000 - $170,000 CAD; Bonus/Equity: Equity and bonus eligible; Benefits: Healthcare, retirement, pet insurance, unlimited PTO
Skills & Requirements
Must-have
4-7 years media buying experience
Ownership of significant marketing budgets
Expertise in experimentation design
Proficiency with Excel or Sheets
Strong analytical mindset for growth
Nice-to-have
Experience with SQL or BI tools
Knowledge of attribution platforms
Ability to work independently
Proactive opportunity identification
Key Requirements
BA/BS in Economics, Mathematics, Marketing, or related field
4-7+ years in user acquisition or performance marketing
Strong expertise in cohort analysis and LTV forecasting