Responsible for assigned products or product franchise, involving strategy development, promotional materials development, and new product launch activities
Job Summary
Responsible for assigned products or product franchise, involving strategy development, promotional materials development, and new product launch activities.
Formulate and implement strategic marketing plans independently and work with regional marketing team to plan and execute product development and growth strategies.
Accountable for product marketing and strategic planning for assigned products, including P&L management and budget control, and support and guide sales team members.
Matching Summary
Responsible for assigned products or product franchise, involving strategy development, promotional materials development, and new product launch activities.
Skills & Requirements
Must-have
Product strategy development
Promotional materials development
New product launch activities
Strategic marketing plans
P&L management and budget control
Nice-to-have
Collaborating with internal and external stakeholders
Maintain intensive working relationship with patient groups