Whs Trade Marketing Manager

adidas AG

Israel
On-site
Holistic trade marketing strategy
360 marketing activation
Pos, media, non-media
Develop and implement a holistic and consistent Trade Marketing strategy for WHS Accounts, following the marketing plan based on every account and his assortment

Job Summary

  • Develop and implement a holistic and consistent Trade Marketing strategy for WHS Accounts, following the marketing plan based on every account and his assortment.
  • Ensure positive sell-in and sell-out impact of relevant activities across all channels, evaluating and commercializing business opportunities in line with the Marketing Calendar.
  • Make sure well brand awareness in all WHS accounts, push our presentation in all touch points, always on.

Matching Summary

Develop and implement a holistic and consistent Trade Marketing strategy for WHS Accounts, following the marketing plan based on every account and his assortment.

Skills & Requirements

Must-have

  • Holistic Trade Marketing Strategy
  • 360 Marketing Activation
  • POS, Media, Non-Media
  • Customer-specific Account Marketing Plans
  • Sell-in and Sell-out Impact
  • Brand Awareness in WHS accounts

Nice-to-have

  • Strong communication and presentation skills
  • Organizational, planning, project management skills
  • Analytical skills, problem-solving
  • Customer and market understanding
  • Knowledge of marketing instruments

Key Requirements

  • 5 years relevant experience
  • Marketing and/or sales experience
  • Experience in sporting goods/fashion/consumer goods industry
  • Retail or agency experience
  • Relevant degree in marketing or communication/Media Studies/Business Administration

Work Rights

Not specified

Tailored Resume

Cover Letter