Senior Manager, Marketing (innovation)

nlb.gov.sg

Singapore
**
B2b marketing
Digital marketing strategies
Content and media strategy
** The Senior Manager, Marketing role at nlb.gov.sg focuses on leading marketing efforts for the Innovation Division to drive digital innovation and corporate engagement. The position requires extensive B2B marketing experience, particularly in digital marketing and team leadership. **

Job Summary

  • Design and execute strategies to inspire and support corporates to innovate digitally, positioning Open Innovation Platform as the "gold standard" for corporate crowdsourcing.
  • Develop and implement digital marketing strategies to acquire high-value corporates and top-tier tech providers/startups, and conceptualize, develop and run campaigns to amplify reach and conversion.
  • Structure and interpret data from social, web, and digital platforms to generate insights, collaborate closely with internal digital product team to review and optimize website/platform performance, and guide the team on marketing operations initiatives.

Matching Summary

Match Score: 75

** The Senior Manager, Marketing role at nlb.gov.sg focuses on leading marketing efforts for the Innovation Division to drive digital innovation and corporate engagement. The position requires extensive B2B marketing experience, particularly in digital marketing and team leadership. **

Skills & Requirements

Must-have

  • B2B Marketing
  • Digital Marketing strategies
  • Content and media strategy
  • Performance Marketing
  • Marketing Data Analytics
  • Vendor management skills

Nice-to-have

  • Thought Leadership strategies
  • Brand Positioning strategies
  • Account-Based Marketing
  • Community Marketing
  • Agile and transformative team

Key Requirements

  • 8+ years of relevant experience
  • Minimum 2 years in leadership roles
  • Data-driven analysis and decision making
  • Strong vendor management skills
  • Excellent communications and interpersonal skills

Work Rights

Not specified

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