Join Our Relationship Marketing Strategy Network At Merkle

Merkle (Dentsu)

New York, NY, USA
Not specified; not specified; medical, vision, den...
Fully remote
Omnichannel marketing strategy development
First-party data personalization expertise
Customer segmentation and journey design
The team leads the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences

Job Summary

  • The team leads the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences.
  • Candidates will craft strategies spanning CRM, email, SMS, web, and mobile app channels to help clients unlock the value of their data.
  • Benefits include medical, vision, dental insurance, 401k, flexible paid time off, and at least 15 paid holidays per year.

Matching Summary

The team leads the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences.

Salary

Not specified; Not specified; Medical, vision, dental, life insurance, 401k, PTO, holidays, sick leave, parental leave

Skills & Requirements

Must-have

  • Omnichannel marketing strategy development
  • First-party data personalization expertise
  • Customer segmentation and journey design
  • Salesforce Marketing Cloud or similar platforms
  • Client relationship leadership and advisory

Nice-to-have

  • Strategic problem-solving skills
  • Data-driven decision-making capabilities
  • Excellent storytelling and presentation skills
  • Curiosity about emerging technology trends
  • Strong sense of ownership and accountability

Key Requirements

  • Extensive experience in omnichannel customer marketing or CRM strategies
  • Proven background working with first-party data and 1:1 marketing programs
  • Familiarity with enterprise marketing automation platforms like Salesforce Marketing Cloud
  • Ability to translate insights and technology into strategic recommendations

Work Rights

Must be US-based

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