Senior Director, Marketing Technology

Blower Lab

Burlington, NC, US
Not specified; not specified; comprehensive benefi...
Hybrid (minimum of three in-office days per week)
12+ years marketing technology experience
5+ years senior leadership capacity
Customer data platform (cdp) expertise
The Senior Director of Marketing Technology at Blower Lab will lead the integration of marketing technology and data ecosystems, focusing on AI-driven innovation to enhance customer engagement. The role requires extensive experience in marketing technology and digital transformation, with a strong emphasis on collaboration across various departments

Job Summary

  • This visionary leader will define the enterprise marketing technology strategy with a strong focus on AI-driven innovation and data integration.
  • The role requires partnering across Marketing, IT, and Analytics teams to modernize infrastructure and unlock growth through automation and machine learning.
  • Employees are eligible for comprehensive benefits including Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off, Tuition Reimbursement, and an Employee Stock Purchase Plan.

Matching Summary

Match Score: 85

The Senior Director of Marketing Technology at Blower Lab will lead the integration of marketing technology and data ecosystems, focusing on AI-driven innovation to enhance customer engagement. The role requires extensive experience in marketing technology and digital transformation, with a strong emphasis on collaboration across various departments.

Salary

Not specified; Not specified; Comprehensive benefits including Medical, Dental, Vision, Life, 401(k), PTO, Tuition Reimbursement, ESPP

Skills & Requirements

Must-have

  • 12+ years marketing technology experience
  • 5+ years senior leadership capacity
  • Customer Data Platform (CDP) expertise
  • Marketing automation platform management
  • Data governance and privacy compliance
  • AI and machine learning application
  • Cross-functional team leadership

Nice-to-have

  • Healthcare industry background
  • Generative AI content creation
  • Advanced degree in related field
  • Predictive modeling experience
  • Dynamic personalization engines

Key Requirements

  • 12+ years in marketing technology or data strategy
  • At least 5 years in senior leadership
  • Experience with HIPAA, GDPR, CCPA regulations
  • Background in healthcare preferred
  • Advanced degree in Marketing or Data Science

Work Rights

Not specified

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