As a Principal Designer, you will raise the quality bar, ship world‑class member experiences, and drive innovation across SoFi’s SIPS (Save, Invest, Protect, and Spend) ecosystem
Job Summary
As a Principal Designer, you will raise the quality bar, ship world‑class member experiences, and drive innovation across SoFi’s SIPS (Save, Invest, Protect, and Spend) ecosystem.
You’ll set a 12–24 month design vision, lead with craft, and use AI‑powered tools to move faster without compromising quality.
You influence at the org level while staying hands‑on with the work.
Matching Summary
As a Principal Designer, you will raise the quality bar, ship world‑class member experiences, and drive innovation across SoFi’s SIPS (Save, Invest, Protect, and Spend) ecosystem.
Skills & Requirements
Must-have
Lead 0-1 company-level big bets
Own cross-surface, system-level experiences
Architect patterns and systems
Champion accessibility and privacy by design
Partner with Research and Data Science
Lead from first principles and pixels
Build strong partnerships with cross-functional teams
Be a power user of AI-assisted design tools
Nice-to-have
Fintech or personal finance experience
Data visualization at scale
Marketplace/e-commerce patterns
Systems thinking across platform surfaces
Key Requirements
Track record leading multi-team, multi-quarter initiatives
Mastery in IA, interaction design, and visual systems
Strong product sense
Comfortable in regulated domains
Fluency with experimentation, analytics, and instrumentation
Exceptional storytelling and influence with executives
Deep collaboration skills in distributed teams
Figma and modern prototyping
Practical experience with AI-powered design/research tooling