Senior Technical Business Analyst – Dam Solution (6-month Daily Rate Contract)
WPP
London, United Kingdom
Daily rate contract; not specified; not specified
On-site
Senior business analyst experience
Enterprise dam implementation expertise
Metadata and taxonomy governance
This role leads the discovery and requirements for implementing a Digital Asset Management solution to underpin WPP's AI-powered marketing platform
Job Summary
This role leads the discovery and requirements for implementing a Digital Asset Management solution to underpin WPP's AI-powered marketing platform.
The successful candidate will define information architecture including asset types, metadata schemas, and controlled vocabularies while managing cross-functional alignment.
WPP fosters a culture of creativity and belonging with a hybrid work model requiring teams to be in the office approximately four days a week.
Matching Summary
This role leads the discovery and requirements for implementing a Digital Asset Management solution to underpin WPP's AI-powered marketing platform.
Salary
Daily Rate Contract; Not specified; Not specified
Skills & Requirements
Must-have
Senior Business Analyst experience
Enterprise DAM implementation expertise
Metadata and taxonomy governance
API and integration requirements
Creative operations workflow mapping
Nice-to-have
Tenovos DAM platform knowledge
AI-powered marketing platform context
Strong stakeholder facilitation skills
Hybrid work environment adaptability
Key Requirements
+5 years senior BA experience on technical platforms
Proven enterprise DAM implementation in advertising/creative ops
Deep expertise in metadata taxonomy and governance