Senior Manager, App Strategy & Operations - Games & Engagement
Fanatics Sportsbook
New York, NY, United States
Base: $150,000 - $170,000 usd; bonus/equity: not s...
On-site
7+ years commercial strategy experience
Hands-on free-to-play games experience
Drive app adoption and engagement optimization
This role owns the commercial strategy for free-to-play games and daily engagement within the Fanatics app to drive customer lifetime value
Job Summary
This role owns the commercial strategy for free-to-play games and daily engagement within the Fanatics app to drive customer lifetime value.
The ideal candidate will partner with Product, Marketing, and Analytics to execute initiatives that convert engaged users into transacting customers across commerce and betting.
Fanatics is a global digital sports platform with over 100 million fans and a network of 900 sports properties committed to enhancing the fan experience.
Matching Summary
This role owns the commercial strategy for free-to-play games and daily engagement within the Fanatics app to drive customer lifetime value.
Salary
Base: $150,000 - $170,000 USD; Bonus/Equity: Not specified; Benefits: Full-time employment benefits available
Skills & Requirements
Must-have
7+ years commercial strategy experience
Hands-on free-to-play games experience
Drive app adoption and engagement optimization
Cross-functional product and marketing partnership
Data-driven business performance reporting
Nice-to-have
Experience in multi-proposition app ecosystems
Ability to influence without direct authority
Comfort operating with ambiguity
Strong narrative communication skills
Fast-paced environment adaptability
Key Requirements
Bachelor's degree preferred
7+ years in commercial or go-to-market strategy
Must be based in or commute to NYC office 3 days/week