Senior Manager Go To Market / Category Lead - Football
adidas AG
East Europe
On-site
Category go-to-market plan development
East europe market execution
Product distribution and commercial channels
Drive and ensure business success for the Football and Multisport Category through the development and execution of a robust Category Go-To-Market plan for East Europe
Job Summary
Drive and ensure business success for the Football and Multisport Category through the development and execution of a robust Category Go-To-Market plan for East Europe.
Act as Category expert and key contact for Category in East Europe, owning Category GTM plans end to end, including product, distribution, communication, and activation.
Demonstrate a 'full marketplace' attitude, driving successful sell-in processes and developing relevant distribution and segmentation strategies.
Matching Summary
Drive and ensure business success for the Football and Multisport Category through the development and execution of a robust Category Go-To-Market plan for East Europe.
Skills & Requirements
Must-have
Category Go-To-Market plan development
East Europe market execution
Product distribution and commercial channels
Brand representation and Business Unit liaison
Market data analysis and reporting
Cross-functional team collaboration
Nice-to-have
Passionate about sports, preferably Football
Pro-active ambassador for the Category
Positive workplace culture creation
Leadership behaviors expected at adidas
Key Requirements
6-8 years Merchandising/Marketing/Sales experience
University degree in business or equivalent experience