Senior Specialist - B2b Growth Marketing

Wood Mackenzie

**
4-6 years b2b marketing experience
Campaign management and demand generation
Digital marketing channels expertise
** Wood Mackenzie, a leader in analytics and insights for the energy and natural resources sectors, is seeking a Senior Specialist in B2B Growth Marketing. This role focuses on strategizing and executing campaigns to drive new customer acquisition, collaborating with various teams to optimize the buyer's journey. **

Job Summary

  • Wood Mackenzie is the global leader in analytics and proprietary data across the entire energy and natural resources landscape.
  • This role focuses on strategizing, executing, and optimizing global campaigns to drive net-new customer acquisition within a specific vertical.
  • The team collaborates cross-functionally with sales, product marketing, content, digital, and operations teams to execute campaigns that resonate with target personas.

Matching Summary

Match Score: 75

** Wood Mackenzie, a leader in analytics and insights for the energy and natural resources sectors, is seeking a Senior Specialist in B2B Growth Marketing. This role focuses on strategizing and executing campaigns to drive new customer acquisition, collaborating with various teams to optimize the buyer's journey. **

Skills & Requirements

Must-have

  • 4-6 years B2B marketing experience
  • Campaign management and demand generation
  • Digital marketing channels expertise
  • Pardot Salesforce LinkedIn Ads Google Ads
  • Lead generation for new customers

Nice-to-have

  • Vertical-focused B2B campaign experience
  • Cross-functional global environment work
  • Data-driven decision making mindset
  • Event planning and execution skills
  • Intent data platform familiarity

Key Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 4-6 years of B2B marketing experience
  • Experience with marketing and sales tech stacks

Work Rights

Not specified

Tailored Resume

Cover Letter