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GCL Global Holdings is seeking a Group Marketing Director to lead their marketing strategy and governance across subsidiaries in the gaming and entertainment industry. The ideal candidate will have extensive experience in scaling digital marketing efforts and managing corporate brand reputation, with a strong emphasis on data-driven performance metrics.
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Job Summary
Lead the unified, data-driven marketing function for a publicly listed entertainment group across game distribution and IP commercialisation.
Own the Group-wide marketing strategy while driving performance metrics like CAC, CPA, and ROAS through scalable digital engines.
Manage corporate brand positioning, PR, and investor-facing messaging to strengthen market credibility as a listed company.
Matching Summary
Match Score: 75
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GCL Global Holdings is seeking a Group Marketing Director to lead their marketing strategy and governance across subsidiaries in the gaming and entertainment industry. The ideal candidate will have extensive experience in scaling digital marketing efforts and managing corporate brand reputation, with a strong emphasis on data-driven performance metrics.
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Skills & Requirements
Must-have
12-15+ years senior marketing leadership
Scaling digital marketing engines
Multi-market operations management
Mandarin fluency required
Nice-to-have
Master's degree in Marketing or Business
Deep understanding of gamer mindset
Strong stakeholder management skills
Key Requirements
Bachelor's degree (Master's preferred)
12-15+ years experience in gaming or consumer tech