Develop annual marketing strategies and prepare marketing plans to support brand equity enhancement, market share growth and overall business target achievement
Job Summary
Develop annual marketing strategies and prepare marketing plans to support brand equity enhancement, market share growth and overall business target achievement.
Propose action plans and implement agreed plans, including brand communication plan, social & content marketing plans, and consumer activation campaigns.
Track and monitor brand A&P spending under agreed budget and ensure cost effectiveness & efficiency, while collaborating with teams to deliver brand sales targets.
Matching Summary
Develop annual marketing strategies and prepare marketing plans to support brand equity enhancement, market share growth and overall business target achievement.
Skills & Requirements
Must-have
Develop marketing strategies and plans
Execute communication campaigns and programs
Brand demand forecast and A&P spending management
Monitor market trends and competitor activities
Collaborate with cross-functional teams
Nice-to-have
Work independently and creatively
Strong entrepreneurship and ownership
Result driven and accountability
Learning agility and team work
Key Requirements
At least 8 years working experience in brand marketing in MNC
Experience in consumer healthcare, food or nutrition industry