Director, Digital Marketing

Abbott

Alameda, United States
Base: $172,000.00 – $344,000.00; bonus/equity: not...
Global digital marketing content strategy
Digital marketing channels
Team leadership and talent development
Lead, coach, and develop a team of digital marketing communications professionals, setting clear priorities and ensuring high-quality, on-time delivery of digital marketing content

Job Summary

  • Lead, coach, and develop a team of digital marketing communications professionals, setting clear priorities and ensuring high-quality, on-time delivery of digital marketing content.
  • Own the global digital marketing communications content strategy and calendar across priority channels, translating business objectives into integrated digital marketing plans.
  • Leverage emerging digital marketing tools, including genAI-based platforms, to optimize content creation, campaign optimization, personalization, and operational efficiency.

Matching Summary

Lead, coach, and develop a team of digital marketing communications professionals, setting clear priorities and ensuring high-quality, on-time delivery of digital marketing content.

Salary

Base: $172,000.00 – $344,000.00; Bonus/Equity: Not specified; Benefits: Medical coverage, retirement savings plan, tuition reimbursement

Skills & Requirements

Must-have

  • Global digital marketing content strategy
  • Digital marketing channels
  • Team leadership and talent development
  • Digital strategy and planning
  • Emerging tools and GenAI optimization
  • Performance, optimization & governance

Nice-to-have

  • Confident, empathetic people leader
  • Strategic storyteller with digital-first mindset
  • Strong stakeholder presence
  • Test-and-learn approach to automation

Key Requirements

  • 10+ years of experience in digital marketing
  • 3+ years of people management experience
  • Strong expertise across digital channels globally
  • Exceptional written communication skills

Work Rights

Not specified

Tailored Resume

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