Senior Audience Planner/data And Insights Specialist
WPP Media South Africa
Cape Town, South Africa
On-site
5+ years experience in data and analytics
Audience segmentation expertise
1p/2p/3p data collection and activation
WPP Media South Africa is seeking a Senior Audience Planner/Data and Insights Specialist in Cape Town or Johannesburg. The ideal candidate will have extensive experience in data analytics and audience strategy, focusing on driving business outcomes through innovative data solutions and audience segmentation
Job Summary
This role serves as the core support arm for the agency team by providing ongoing data and tech solutions tailored to client requirements.
The specialist will lead the development of audience strategies, building a cohesive 360-degree view of customer profiles using diverse data sources.
Candidates must demonstrate deep expertise in the data ecosystem including third-party providers, publishers, and WPP company partnerships.
Matching Summary
Match Score: 85
WPP Media South Africa is seeking a Senior Audience Planner/Data and Insights Specialist in Cape Town or Johannesburg. The ideal candidate will have extensive experience in data analytics and audience strategy, focusing on driving business outcomes through innovative data solutions and audience segmentation.
Skills & Requirements
Must-have
5+ years experience in data and analytics
Audience segmentation expertise
1P/2P/3P data collection and activation
MarTech and AdTech mastery
Precision planning and activation
Biddable media buying and optimization
Nice-to-have
Brand and campaign strategy background
Category experience in marketing
Agency and client side background
Marketing analytics proficiency
Change agent mindset with risk-taking
Thought leadership in industry initiatives
Key Requirements
Minimum 5 years experience in data and analytics
Experience working in cross-functional teams and geographies
Sound understanding of marketing technology stack
Strong experience with digital platforms and ad solutions