Sr Manager Paid Media And Owned Communications - Strategy

Southwest Airlines

Dallas, TX, USA
Base: $160,550 - $178,400; bonus/equity: potential...
Paid media strategy and activation
Owned communications channels
Digital ad technology and tools
Lead a team across paid media and sponsorships, integrating media, partnerships, and agency collaboration into a single, forward-leaning engine for growth

Job Summary

  • Lead a team across paid media and sponsorships, integrating media, partnerships, and agency collaboration into a single, forward-leaning engine for growth.
  • Make smart, decisive calls on where Southwest invests, how boldly we compete, and how paid and owned channels work together to drive meaningful brand and business impact.
  • This role offers the chance to shape how we show up in the market—honoring a 55-year legacy while helping define what the next chapter looks like.

Matching Summary

Lead a team across paid media and sponsorships, integrating media, partnerships, and agency collaboration into a single, forward-leaning engine for growth.

Salary

Base: $160,550 - $178,400; Bonus/Equity: Potential for annual bonus; Benefits: Fly for free, 401(k) match, ProfitSharing, health insurance

Skills & Requirements

Must-have

  • Paid media strategy and activation
  • Owned communications channels
  • Digital ad technology and tools
  • Consumer behavior insights
  • Media budget management
  • Agency collaboration and management

Nice-to-have

  • Strategic business leadership
  • Cross-functional team alignment
  • Customer segmentation expertise
  • Analytics and performance diagnostics

Key Requirements

  • High School Diploma or GED
  • Demonstrated experience leading teams
  • Fully functioning, broad knowledge in Paid Media and Owned Communications
  • U.S. citizenship or current authorization to work in the U.S.

Work Rights

U.S. citizenship or current authorization to work

Tailored Resume

Cover Letter