Senior Manager, Marketing, Customer & Commercial (c&c) Data And Capabilities – Asean & South Pacific Operating Unit
Coca-Cola HBC AG
Singapore, Singapore
Marketing technology platforms activation
Operationalize data quality and usage
Embed routines and capability-building
This individual contributor role will drive the day-to-day activation and operational excellence of marketing and commercial data, technology, and capability initiatives across the ASP Operating Unit
Job Summary
This individual contributor role will drive the day-to-day activation and operational excellence of marketing and commercial data, technology, and capability initiatives across the ASP Operating Unit.
Serve as the central execution lead—delivering processes, platforms, and hands-on support that empower teams to leverage data and technology for business impact.
The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate with clear accountability for impact and ROI.
Matching Summary
This individual contributor role will drive the day-to-day activation and operational excellence of marketing and commercial data, technology, and capability initiatives across the ASP Operating Unit.
Skills & Requirements
Must-have
Marketing technology platforms activation
Operationalize data quality and usage
Embed routines and capability-building
Robust execution and reporting
Champion issue resolution and process improvement
Integrate feedback and escalate
Nice-to-have
Customer-focused problem solver
Agile and solutions-oriented
Effective communicator and collaborator
Drives culture of continuous improvement
Key Requirements
5-8+ years' hands-on experience
Advanced practical knowledge of marketing/commercial tech tools
Demonstrated ability to train users and drive adoption
Experience in operational reporting and dashboard management