Marketing Manager, Digital Experience & Media | Markham, Ontario, Canada

Johnson & Johnson

Markham, Ontario, Canada
Base: $94,000.00 - $162,150.00; bonus/equity: not ...
Hybrid
Digital marketing strategy and execution
Consumer paid media management
Crm and email lifecycle marketing
This role leads the strategy and execution of consumer media, CRM engagement, and digital content initiatives designed to drive awareness, consideration, and conversion across the customer journey

Job Summary

  • This role leads the strategy and execution of consumer media, CRM engagement, and digital content initiatives designed to drive awareness, consideration, and conversion across the customer journey.
  • You will be responsible for owning consumer paid media, leading CRM/email lifecycle strategy, and owning website content strategy and execution for the ACUVUE® contact lens portfolio.
  • The position supports ACUVUE® brand management by translating brand strategy into high-performing digital programs and optimizing campaigns through analytics and continuous test-and-learn.

Matching Summary

This role leads the strategy and execution of consumer media, CRM engagement, and digital content initiatives designed to drive awareness, consideration, and conversion across the customer journey.

Salary

Base: $94,000.00 - $162,150.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Digital marketing strategy and execution
  • Consumer paid media management
  • CRM and email lifecycle marketing
  • Website content strategy and optimization
  • Analytics and test-and-learn approach

Nice-to-have

  • Cross-functional influence and collaboration
  • Agency and partner management
  • Thrive in uncertain and ambiguous circumstances

Key Requirements

  • Bachelor's degree required
  • Minimum 6 years of progressive digital marketing experience
  • Hands-on expertise in performance-driven paid digital media
  • Strong CRM/email lifecycle marketing experience
  • Experience owning website content strategy and conversion-focused optimization
  • Proven analytics capability

Work Rights

Not specified

Tailored Resume

Cover Letter