Senior Marketing Manager, Home Buying - 12 Month Secondment
CommBank
Home loan acquisition strategy
Go-to-market activity ownership
Creative and media performance focus
Own and deliver end-to-end home loan acquisition and go-to-market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals
Job Summary
Own and deliver end-to-end home loan acquisition and go-to-market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals.
The role requires a highly experienced marketer who can deliver strategy development, insights, creative, media, optimisation and reporting skillsets.
As part of the Retail Marketing team, the role will work closely with Product, Brand, Compliance and various stakeholders across the business to deliver world-class marketing campaigns with creative flair.
Matching Summary
Own and deliver end-to-end home loan acquisition and go-to-market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals.
Skills & Requirements
Must-have
Home loan acquisition strategy
Go-to-market activity ownership
Creative and media performance focus
Data-driven optimization and reporting
Cost per lead and acquisition tracking
Integrated marketing channel strategy
Nice-to-have
Customer-centric marketing initiatives
Courageous and exceptional marketing team
Flexible working options available
Commitment to inclusion and diversity
Key Requirements
12 month secondment role
Depth and knowledge of ATL channel creative strategy
Through-the-line marketing strategy and execution
Experience in paid media strategy and execution
Financial services background
Sound understanding of financial services retail product