Base: $55,521 - $76,340 cad; bonus/equity: not spe...
Paid digital advertising campaigns
Meta and google platforms
Digital marketing kpis and analytics
The Performance Marketing Specialist plays a key role in supporting and growing FOX’s digital demand and eCommerce performance, focusing primarily on the Bike division while contributing to Powersports initiatives
Job Summary
The Performance Marketing Specialist plays a key role in supporting and growing FOX’s digital demand and eCommerce performance, focusing primarily on the Bike division while contributing to Powersports initiatives.
Responsibilities include owning the digital advertising strategy, leading paid digital campaign execution across core channels, and developing a structured testing framework for new approaches.
Success looks like well-organized, on-track, and improving paid media campaigns, with opportunities surfaced turned into actionable plans and executed regularly.
Matching Summary
The Performance Marketing Specialist plays a key role in supporting and growing FOX’s digital demand and eCommerce performance, focusing primarily on the Bike division while contributing to Powersports initiatives.
Salary
Base: $55,521 - $76,340 CAD; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
Paid digital advertising campaigns
Meta and Google platforms
Digital marketing KPIs and analytics
Performance data and insights
Monitoring advertising budgets
Nice-to-have
Knowledge of bike industry
Shopify or similar platforms
Server-side 1st party data
TikTok, Pinterest, Reddit advertising
Working with external agencies
Key Requirements
Hands-on experience developing and executing paid digital advertising campaigns
Strong understanding of digital marketing KPIs, analytics platforms (e.g. GA4)
Experience developing strategies and execution plans informed by performance data
Strong organizational skills and attention to detail
Ability to work independently while collaborating effectively