Digital Marketing Communications Specialist, Global Refinish
Axalta Coating Systems
3-5 years digital marketing experience
Salesforce account engagement proficiency
Campaign strategy and execution across channels
The role is responsible for managing and optimizing the company's digital presence across web, social, and advertising channels to drive customer acquisition and retention
Job Summary
The role is responsible for managing and optimizing the company's digital presence across web, social, and advertising channels to drive customer acquisition and retention.
Candidates must collaborate with internal stakeholders to align campaign goals with brand strategy and business objectives while managing content calendars.
Axalta operates globally with a diverse footprint delivering solutions in over 140 countries and aims for carbon neutrality by 2040.
Matching Summary
The role is responsible for managing and optimizing the company's digital presence across web, social, and advertising channels to drive customer acquisition and retention.
Skills & Requirements
Must-have
3-5 years digital marketing experience
Salesforce Account Engagement proficiency
Campaign strategy and execution across channels
Web analytics tools expertise
SEO/SEM and paid media management
Nice-to-have
Basic HTML/CSS knowledge for optimization
Customer journey mapping experience
A/B testing and personalization strategies
Cross-functional collaboration skills
Proactive mindset with ownership
Key Requirements
Bachelor's degree in marketing, communications, or business