This role will oversee measurement solution workflows, tagging governance, and the integration of media performance data into customer journey attribution and marketing analytics frameworks
Job Summary
This role will oversee measurement solution workflows, tagging governance, and the integration of media performance data into customer journey attribution and marketing analytics frameworks.
Lead the operational strategy for digital media campaign tracking across channels, establishing scalable workflows, governance models, and operational standards that support high-volume campaign delivery.
Build and manage a team responsible for campaign operations, tagging implementation, and operational project management, mentoring team members and establishing best practices for operational excellence.
Matching Summary
This role will oversee measurement solution workflows, tagging governance, and the integration of media performance data into customer journey attribution and marketing analytics frameworks.
Salary
$125,000 - $140,000
Skills & Requirements
Must-have
digital media campaign tracking
scalable workflows and governance
digital tagging and tracking implementation
customer journey attribution frameworks
cross-functional program management
Nice-to-have
strategic perspective on marketing decision-making
culture of accountability and continuous improvement
Key Requirements
8–12+ years of experience
Deep understanding of digital tagging frameworks
Strong familiarity with customer journey attribution
Experience leading cross-functional teams
Proven ability to design scalable operational processes