Proficiency in google analytics and adobe analytics
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Manulife Financial Inc is seeking a Media Analyst to join its Global Performance Marketing team, focusing on data-driven insights to support marketing strategies across APAC. The ideal candidate will possess strong analytical and storytelling skills, with a background in digital media analysis and business intelligence tools.
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Job Summary
The Media Analyst will join a multi-year journey to build a Global Performance Marketing Shared Service CoE at Manulife.
This role requires transforming complex data from various media platforms into engaging narratives that drive actionable business decisions.
Candidates must possess strong storytelling abilities to communicate why insights are significant to stakeholders across APAC.
Matching Summary
Match Score: 75
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Manulife Financial Inc is seeking a Media Analyst to join its Global Performance Marketing team, focusing on data-driven insights to support marketing strategies across APAC. The ideal candidate will possess strong analytical and storytelling skills, with a background in digital media analysis and business intelligence tools.
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Skills & Requirements
Must-have
6-8 years relevant experience in similar role
Experience with Tableau Domo or Power BI
Proficiency in Google Analytics and Adobe Analytics
Strong analytical and problem-solving skills
Business-level English written and spoken
Nice-to-have
B2B background experience preferred
Experience in investment or asset management
Coding experience and technical aptitude
Proactive initiative leadership capabilities
Ability to transform complex data into narratives
Key Requirements
6-8 years of relevant experience
Experience with digital media campaign analysis
Understanding of nuances between different channels
Technical aptitude including software tools and coding