Marketing Director, Us Systems And Connectivity

Danaher UK

Base: $166,000 - $200,000; bonus/equity: eligible ...
12+ years marketing in regulated healthcare
Product launch experience for capital equipment
Knowledge of lis/ehr integration standards hl7 fhir
This role leads the marketing strategy for Cepheid's GeneXpert instrument platforms and connectivity solutions across the U.S., driving adoption and market leadership

Job Summary

  • This role leads the marketing strategy for Cepheid's GeneXpert instrument platforms and connectivity solutions across the U.S., driving adoption and market leadership.
  • The successful candidate will define positioning, pricing, and value narratives while collaborating with Global Product Management, Sales, and Medical Affairs to deliver measurable clinical and economic value.
  • Cepheid offers a comprehensive benefits package including medical/dental/vision insurance, 401(k), and paid time off alongside a competitive salary range.

Matching Summary

This role leads the marketing strategy for Cepheid's GeneXpert instrument platforms and connectivity solutions across the U.S., driving adoption and market leadership.

Salary

Base: $166,000 - $200,000; Bonus/Equity: Eligible for bonus/incentive pay; Benefits: Comprehensive package including medical/dental/vision and 401(k)

Skills & Requirements

Must-have

  • 12+ years marketing in regulated healthcare
  • Product launch experience for capital equipment
  • Knowledge of LIS/EHR integration standards HL7 FHIR
  • Understanding of FDA cybersecurity guidance
  • Stakeholder management across cross-functional teams

Nice-to-have

  • Experience with laboratory informatics and middleware
  • Value-based selling and ROI/TCO modeling skills
  • Deep knowledge of U.S. healthcare reimbursement dynamics
  • Ability to influence lab leadership and IT stakeholders

Key Requirements

  • Bachelor's degree with 12+ years experience or Master's with 8+ years
  • Proven success in go-to-market strategies for diagnostics
  • Working knowledge of IHE LAW profiles and lab workflows

Work Rights

Not specified

Tailored Resume

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