Product Manager, Consumer Marketing, Caplyta

J&J FAMILY OF COMPANIES

Titusville, New Jersey, United States
Base: $102,000.00 - $177,100.00; bonus/equity: not...
On-site
Consumer marketing strategy
Operational rhythm
Integrated marketing calendar
Johnson & Johnson is seeking a Product Manager for Consumer Marketing of CAPLYTA, based in Titusville, NJ. The role involves strategic and operational responsibilities to enhance the brand's consumer engagement in psychiatry, requiring experience in marketing operations within the pharmaceutical sector

Job Summary

  • This role is responsible for translating the CAPLYTA® brand ambition into clear priorities, disciplined execution, and scalable processes, enabling the team to operate with speed, rigor, and consistency.
  • The individual will serve as the operational and strategic backbone of the CAPLYTA® Consumer/Patient Marketing organization, supporting growth and achieving the ambition of becoming the #1 branded atypical by 2027.
  • Key responsibilities include managing the consumer brand budget, orchestrating agency and vendor execution, and ensuring PRC readiness and compliance hygiene across consumer and patient-facing materials.

Matching Summary

Match Score: 85

Johnson & Johnson is seeking a Product Manager for Consumer Marketing of CAPLYTA, based in Titusville, NJ. The role involves strategic and operational responsibilities to enhance the brand's consumer engagement in psychiatry, requiring experience in marketing operations within the pharmaceutical sector.

Salary

Base: $102,000.00 - $177,100.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • consumer marketing strategy
  • operational rhythm
  • integrated marketing calendar
  • budget management
  • agency and vendor orchestration
  • promotional review process
  • patient insights

Nice-to-have

  • innovative solutions
  • AI and insights tools
  • cross-functional collaboration
  • scalable content systems

Key Requirements

  • Bachelor's degree required
  • 5 years of work experience
  • 2 years in pharmaceutical healthcare marketing
  • MBA preferred
  • Consumer marketing experience preferred
  • Psychiatry and/or mental health experience preferred

Work Rights

Not specified

Tailored Resume

Cover Letter