Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies that drive growth and adoption of the Workday Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing within partner ecosystems, with a focus on measurable impact and collaboration across teams. This fully remote role emphasizes a culture rooted in integrity and collaboration
Job Summary
This role drives growth, adoption, and revenue impact by owning the marketing strategy for Workday Marketplace.
The position requires blending partner marketing, product marketing, and performance marketing to increase customer discovery of partner solutions.
Workday offers a flexible work approach requiring at least 50% time in-office or with customers/partners while fostering an inclusive culture.
Matching Summary
Match Score: 85
Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies that drive growth and adoption of the Workday Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing within partner ecosystems, with a focus on measurable impact and collaboration across teams. This fully remote role emphasizes a culture rooted in integrity and collaboration.
Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
Co-marketing program design and execution
Funnel optimization and performance analytics
Nice-to-have
Experience with cloud ecosystems like AWS or Salesforce
Strong storytelling and cross-functional collaboration
Hands-on experimentation and conversion optimization
Ability to translate technical solutions into value propositions
Key Requirements
8+ years of B2B SaaS marketing experience
Proven track record delivering measurable pipeline impact