Martech Implementation Senior Architect

Caesars Entertainment Main

Las Vegas, NV, United States
Fully remote
Adobe analytics implementation
Adobe target implementation
Data collection strategy
Lead the implementation and configuration of Adobe Analytics and Adobe Target, or similar systems in the future, across Caesars.com and the Caesars Rewards app, ensuring accurate and reliable tracking of key user behaviors, transactions, and events

Job Summary

  • Lead the implementation and configuration of Adobe Analytics and Adobe Target, or similar systems in the future, across Caesars.com and the Caesars Rewards app, ensuring accurate and reliable tracking of key user behaviors, transactions, and events.
  • Develop and maintain a robust data architecture across web and mobile platforms to ensure data consistency and accuracy within our common headless codebase.
  • Lead strategies for adoption and use of collected data within other internal database driven teams, our CDP (Hightouch), and other integration opportunities.

Matching Summary

Lead the implementation and configuration of Adobe Analytics and Adobe Target, or similar systems in the future, across Caesars.com and the Caesars Rewards app, ensuring accurate and reliable tracking of key user behaviors, transactions, and events.

Skills & Requirements

Must-have

  • Adobe Analytics implementation
  • Adobe Target implementation
  • data collection strategy
  • web and mobile platforms
  • data architecture

Nice-to-have

  • passion for data-driven decision-making
  • guest-facing experiences
  • continuous improvement and innovation
  • gaming, entertainment, and hospitality industries

Key Requirements

  • Bachelor’s degree or comparable work history
  • Minimum of 7 years of experience
  • Ability to manage multiple projects simultaneously
  • Travel for quarterly planning session is expected

Work Rights

Not specified

Tailored Resume

Cover Letter