Competitive salary + pyckage; not specified; not s...
Digital marketing strategy leadership
Omnichannel customer engagement
Data-driven personalization strategies
This role offers a rare opportunity to define the next phase of digital customer engagement ambition in the UK for AstraZeneca
Job Summary
This role offers a rare opportunity to define the next phase of digital customer engagement ambition in the UK for AstraZeneca.
The successful candidate will lead a specialist team to improve content and media's role in customer engagement while driving smarter use of data and AI.
Success is demonstrated by a clear step-change in the quality, reach, relevance, and measurable impact of digital customer engagement across brands.
Matching Summary
This role offers a rare opportunity to define the next phase of digital customer engagement ambition in the UK for AstraZeneca.
Salary
Competitive salary and package; Not specified; Not specified
Skills & Requirements
Must-have
Digital marketing strategy leadership
Omnichannel customer engagement
Data-driven personalization strategies
MarTech stack management
Senior stakeholder influence
Regulated environment experience
Nice-to-have
Life sciences industry background
Generative AI application knowledge
Global Centre of Excellence collaboration
Salesforce Marketing Cloud expertise
ABPI compliance understanding
Key Requirements
Significant experience in digital marketing
Proven ability to influence senior leaders
Experience leading teams directly or through matrix leadership
Good understanding of marketing technology and CRM tools