This role will focus on assessing the effectiveness of media campaigns, leveraging data-driven insights to analyze attribution across traditional and digital platforms
Job Summary
This role will focus on assessing the effectiveness of media campaigns, leveraging data-driven insights to analyze attribution across traditional and digital platforms.
The successful candidate will be responsible for integrating data from multiple sources, measuring the impact of media activities, driving actionable attribution that aligns with business outcomes and deploying reporting frameworks.
We are seeking a highly skilled Media Effectiveness & Analytics Manager to join our marketing team at Haleon India.
Matching Summary
This role will focus on assessing the effectiveness of media campaigns, leveraging data-driven insights to analyze attribution across traditional and digital platforms.
Skills & Requirements
Must-have
Media effectiveness analysis
Attribution modeling
Cross-channel analytics
Data integration tools
ROI analysis
Performance marketing metrics
Nice-to-have
Agile working culture
Data visualization expertise
Econometrics knowledge
Proactive and results-oriented
Collaborative team player
Key Requirements
10+ years of marketing analytics experience
Bachelor's degree in business analytics or related field
Experience with attribution models, MMM, MTA
Proficiency in Google Analytics, Tableau, Excel, Power BI, SQL