Director Of Marketing

Blue Cross and Blue Shield of Minnesota

Eagan, MN, United States
$135,500.00 - $182,900.00 - $230,300.00 annual; no...
Hybrid
Lead enterprise marketing strategy
B2b and b2c marketing
Full funnel marketing oversight
As Director of Marketing, you will lead enterprise marketing strategy that drives growth, acquisition, and retention across Commercial and Government lines of business

Job Summary

  • As Director of Marketing, you will lead enterprise marketing strategy that drives growth, acquisition, and retention across Commercial and Government lines of business.
  • You will lead a team of marketing managers and strategists and oversee B2B and B2C marketing across the full funnel.
  • We offer a comprehensive benefits package which may include: Medical, dental, and vision insurance Life insurance 401k Paid Time Off (PTO) Volunteer Paid Time Off (VPTO) And more.

Matching Summary

As Director of Marketing, you will lead enterprise marketing strategy that drives growth, acquisition, and retention across Commercial and Government lines of business.

Salary

$135,500.00 - $182,900.00 - $230,300.00 Annual; Not specified; Not specified

Skills & Requirements

Must-have

  • Lead enterprise marketing strategy
  • B2B and B2C marketing
  • Full funnel marketing oversight
  • Agency partner management
  • Marketing budget responsibility
  • Data-driven optimization

Nice-to-have

  • Transforming healthcare vision
  • Culture of succeeding together
  • Propensity for measurement
  • Passion for learning new capabilities

Key Requirements

  • 7+ years marketing strategy experience
  • 3+ years management experience
  • Healthcare or regulated industry experience preferred
  • Medicare program certification required
  • Legal authorization to work in the U.S.

Work Rights

Legal authorization to work in the U.S.

Tailored Resume

Cover Letter