The role focuses on enabling project delivery by capturing user needs and aligning outcomes with business strategy through Salesforce CDP
Job Summary
The role focuses on enabling project delivery by capturing user needs and aligning outcomes with business strategy through Salesforce CDP.
Responsibilities include configuring Interaction Studio to deliver personalized experiences and developing real-time strategies to enhance customer journeys.
The position requires creating dashboards to track KPIs and providing training to teams on effectively using Salesforce tools.
Matching Summary
The role focuses on enabling project delivery by capturing user needs and aligning outcomes with business strategy through Salesforce CDP.
Skills & Requirements
Must-have
Salesforce CDP implementation and management
Interaction Studio configuration and optimization
Customer data unification and segmentation
Data integration with CRM and marketing systems
Real-time interaction strategy development
Nice-to-have
Experience in data governance and privacy compliance
Ability to train team members on tools
Knowledge of latest CDP trends and best practices
Strong collaboration across marketing and IT teams
Key Requirements
Experience with Salesforce CDP and Interaction Studio