Manager - Digital Marketing

Western Asset Management Company

Mumbai, India
Seo sem programmatic social campaigns
Customer data platforms cdps business intelligence
Ga4 seo tools google ads meta dv360
The role is pivotal in driving investor awareness, increasing transaction volumes, and enhancing experiences for both customers and distributors through data-driven campaigns

Job Summary

  • The role is pivotal in driving investor awareness, increasing transaction volumes, and enhancing experiences for both customers and distributors through data-driven campaigns.
  • Candidates must possess a postgraduate degree in Management and 8–10 years of experience in digital marketing within the asset management or BFSI sector.
  • Franklin Templeton offers comprehensive benefits including medical insurance for dependents, an educational assistance program, and 12 weeks of paternity leave.

Matching Summary

The role is pivotal in driving investor awareness, increasing transaction volumes, and enhancing experiences for both customers and distributors through data-driven campaigns.

Skills & Requirements

Must-have

  • SEO SEM programmatic social campaigns
  • Customer Data Platforms CDPs Business Intelligence
  • GA4 SEO tools Google Ads Meta DV360
  • NISM-Series-V-A Mutual Fund Distributors Certification

Nice-to-have

  • AI-driven solutions for personalization
  • Test-and-learn culture champion
  • Cross-functional collaboration skills
  • Strong analytical mindset with storytelling

Key Requirements

  • Postgraduate degree in Management preferred
  • 8–10 years of digital marketing experience
  • Mandatory NISM-Series-V-A certification

Work Rights

Not specified

Tailored Resume

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