Senior Director, Marketing Effectiveness

Dentsu B2B APAC

New York, US
$150,750 - $190,000 py
Hybrid
Social analytics rigor
Social measurement best practices
Paid, organic, creator, ecommerce measurement
This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator and ecommerce measurement across all social platforms

Job Summary

  • This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator and ecommerce measurement across all social platforms.
  • Works closely with Social leadership and Marketing Effectiveness to create a simplified scalable and repeatable measurement approach for all social channels.
  • The annual salary range for this position is $150,750 -$190,000.

Matching Summary

This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator and ecommerce measurement across all social platforms.

Salary

$150,750 - $190,000

Skills & Requirements

Must-have

  • social analytics rigor
  • social measurement best practices
  • paid, organic, creator, ecommerce measurement
  • data visualization tools
  • advanced SQL, Python, or R

Nice-to-have

  • innovative problem-solving
  • thought leadership
  • client business needs articulation
  • knowledge sharing

Key Requirements

  • Bachelor's degree in quantitative field
  • 10+ years in quantitative business
  • 5+ years in marketing analytics
  • Experience with all social platforms
  • Advanced media measurement capabilities
  • Experience in data visualization
  • Advanced in SQL, Python, or R
  • Experience with digital tracking

Work Rights

Not specified

Tailored Resume

Cover Letter