Strategist, Crm Analytics & Insights

gmoshawa.ca

Base: $83,800 - $127,300; bonus/equity: incentive ...
Fully remote
Crm analytics and marketing technology
Data visualization with tableau or power bi
Crm platforms like salesforce or adobe experience platform
The Strategist, CRM Analytics & Insights role at GM focuses on utilizing customer data to enhance engagement, retention, and conversion strategies across the company's brands. The successful candidate will blend strategic insight with analytics expertise, requiring strong skills in CRM platforms and data visualization tools

Job Summary

  • The Strategist, for CRM Analytics & Insights plays a pivotal role in leveraging customer data to drive engagement, retention, and conversion across GM’s vehicle and corporate brands.
  • GM offers a variety of health and wellbeing benefit programs including medical, dental, vision, retirement savings plan, paid vacation, tuition assistance, and employee discounts.
  • This role is categorized as remote, allowing the selected candidate to be based anywhere in the country and requires less than 25% travel.

Matching Summary

Match Score: 85

The Strategist, CRM Analytics & Insights role at GM focuses on utilizing customer data to enhance engagement, retention, and conversion strategies across the company's brands. The successful candidate will blend strategic insight with analytics expertise, requiring strong skills in CRM platforms and data visualization tools.

Salary

Base: $83,800 - $127,300; Bonus/Equity: Incentive pay program based on performance; Benefits: Health, dental, vision, retirement savings, paid vacation, tuition assistance

Skills & Requirements

Must-have

  • CRM analytics and marketing technology
  • Data visualization with Tableau or Power BI
  • CRM platforms like Salesforce or Adobe Experience Platform
  • Customer lifecycle engagement analysis
  • Cross-functional collaboration
  • Data storytelling and strategic recommendations

Nice-to-have

  • Strong analytical and problem-solving skills
  • Excellent communication with non-technical stakeholders
  • Ability to work independently and collaboratively

Key Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, or related field
  • 4+ years of experience in CRM analytics or digital marketing
  • Proficiency in querying languages such as SQL or Python
  • Must not require immigration sponsorship

Work Rights

Not require GM immigration sponsorship

Tailored Resume

Cover Letter