Director, Connections & Media

Coca-Cola HBC AG

Atlanta, Georgia, United States
Base: $169,000 - $200,000; bonus: 30% annual incen...
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10+ years omni-channel media planning experience
Advanced marketing mix modeling and attribution expertise
Proven track record in audience segmentation and targeting
** Coca-Cola HBC AG is seeking a Director of Connections & Media to lead the development of comprehensive media strategies that align with brand objectives and commercial goals. The ideal candidate should possess extensive experience in omni-channel media planning, data analytics, and audience engagement, with a strong focus on driving ROI through innovative media solutions. **

Job Summary

  • The role is responsible for building best-in-class holistic connection plans across paid, earned, owned, and commerce channels while linking business strategy to communication strategies.
  • Candidates must leverage advanced analytics like marketing mix modeling and multi-touch attribution to demonstrate media's impact on revenue growth and brand equity.
  • The position requires managing external agency partners to ensure executional excellence while championing innovation in areas such as AI-powered targeting and shoppable media.

Matching Summary

Match Score: 75

** Coca-Cola HBC AG is seeking a Director of Connections & Media to lead the development of comprehensive media strategies that align with brand objectives and commercial goals. The ideal candidate should possess extensive experience in omni-channel media planning, data analytics, and audience engagement, with a strong focus on driving ROI through innovative media solutions. **

Salary

Base: $169,000 - $200,000; Bonus: 30% Annual Incentive Reference Value; Benefits: Full range of medical, financial, and other benefits offered

Skills & Requirements

Must-have

  • 10+ years omni-channel media planning experience
  • Advanced marketing mix modeling and attribution expertise
  • Proven track record in audience segmentation and targeting
  • Strong agency leadership and negotiation skills
  • Experience with first-party data and MarTech platforms

Nice-to-have

  • Culture of innovation and continuous learning
  • Strategic thinking and executive presence
  • Knowledge of emerging social media formats
  • Ability to translate complex concepts for stakeholders
  • Experience driving digital transformation initiatives

Key Requirements

  • Bachelor's degree in Communications or Marketing
  • 10+ years of deep expertise in omni-channel media
  • Must be authorized to work in the US without sponsorship

Work Rights

Must be currently authorized to work in the United States on a full-time basis

Tailored Resume

Cover Letter