Programmatic Specialist

EssenceMediacom

Milan, Italy
**
Demand-side platforms (dsp) configuration
Campaign trafficking and pixel implementation
Performance monitoring against kpis
** EssenceMediacom is seeking a detail-oriented Programmatic Specialist to manage end-to-end programmatic campaigns, focusing on setup, optimization, and performance analysis. The ideal candidate will possess strong analytical skills and a solid understanding of programmatic technologies to drive impactful results for clients. **

Job Summary

  • This role involves the end-to-end management of programmatic campaigns from initial setup to performance analysis.
  • The specialist will act as a consultant providing data-driven recommendations to maximize client campaign performance.
  • Candidates must stay up-to-date on the latest programmatic technologies and trends while collaborating with internal stakeholders.

Matching Summary

Match Score: 75

** EssenceMediacom is seeking a detail-oriented Programmatic Specialist to manage end-to-end programmatic campaigns, focusing on setup, optimization, and performance analysis. The ideal candidate will possess strong analytical skills and a solid understanding of programmatic technologies to drive impactful results for clients. **

Skills & Requirements

Must-have

  • Demand-Side Platforms (DSP) configuration
  • Campaign trafficking and pixel implementation
  • Performance monitoring against KPIs
  • Data-driven optimization recommendations
  • Audience targeting strategies

Nice-to-have

  • A/B testing design and implementation
  • Collaboration with data science teams
  • Knowledge of WPP Open platform
  • Strong analytical skills for trend identification

Key Requirements

  • Strong understanding of programmatic landscape
  • Experience with various DSPs and external tools
  • Ability to analyze reach, frequency, CTR, and ROI

Work Rights

Not specified

Tailored Resume

Cover Letter