As a Programmatic Account Director, you will lead and deliver excellence in programmatic campaign activation, leveraging extensive knowledge of Programmatic and DSP implementations
Job Summary
As a Programmatic Account Director, you will lead and deliver excellence in programmatic campaign activation, leveraging extensive knowledge of Programmatic and DSP implementations.
Your focus will be on in-depth analysis, driving campaign performance, and leading and developing a team of junior programmatic specialists.
You will be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets, and acting as a key client interface for programmatic strategy and results within the WPP Open ecosystem.
Matching Summary
As a Programmatic Account Director, you will lead and deliver excellence in programmatic campaign activation, leveraging extensive knowledge of Programmatic and DSP implementations.
Skills & Requirements
Must-have
Programmatic campaign activation and management
DSP implementations and optimization
Client relationship management
Team leadership and development
Programmatic media planning
Nice-to-have
AI-driven media operating unit
Behavior change principles
Pioneering agentic marketing platform
Key Requirements
Proven experience in programmatic multi-channel campaign activation
Confidence in core trading platforms (DV360, TTD, Amazon)
Proven Project Management, Leadership, and People Management experience
Ability to lead and manage a hybrid team
Ability to translate technical and complex points to non-technical audiences