Media Operations, Audience Lead

Salesforce

Seattle, United States
Base: $117,400 - $177,600 annually; bonus/equity: ...
Audience segmentation and data-driven strategy
Automated, audience-first framework
Audience data strategy
The role serves as the functional owner of our audience data strategy, ensuring that paid media efforts are fueled by high-fidelity, precision-targeted segments

Job Summary

  • The role serves as the functional owner of our audience data strategy, ensuring that paid media efforts are fueled by high-fidelity, precision-targeted segments.
  • You will be responsible for moving the organization toward an automated, "audience-first" framework that prioritizes scalability, data integrity, and seamless cross-channel orchestration across the acquisition funnel.
  • Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.

Matching Summary

The role serves as the functional owner of our audience data strategy, ensuring that paid media efforts are fueled by high-fidelity, precision-targeted segments.

Salary

Base: $117,400 - $177,600 annually; Bonus/Equity: company bonus, incentive for sales roles, equity (as applicable); Benefits: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), employee stock purchasing program

Skills & Requirements

Must-have

  • Audience segmentation and data-driven strategy
  • Automated, audience-first framework
  • Audience data strategy
  • Global audience ecosystem
  • Cross-channel orchestration
  • Data integrity and accuracy

Nice-to-have

  • AI-driven customer success
  • Workforce transformation
  • Agentic era leadership
  • Trailblazer mindset

Key Requirements

  • 7+ years in digital marketing, media operations, or marketing technology
  • Proven track record of leading complex projects or teams
  • Advanced experience with B2B Go-To-Market and ABM platforms
  • Strong understanding of boolean logic, database structures, and advanced Excel/Google Sheets
  • Exceptional communication skills

Work Rights

Not specified

Tailored Resume

Cover Letter