Principal Business Development Manager, Affiliate Program & Kol

OKX

Hong Kong, Hong Kong
On-site
Affiliate growth strategy
Kol marketing channels
Data-driven optimization
OKX is seeking a Principal Business Development Manager for their Affiliate Program, focusing on scaling user acquisition in the US market. The ideal candidate will have extensive experience in growth and affiliate marketing within the crypto or fast-paced consumer sectors, emphasizing data-driven strategies and strong leadership

Job Summary

  • Own the overall affiliate growth strategy for the US and other regulated markets, aligned with company-level acquisition, activation, and ROI goals.
  • Build, scale, and manage a diverse affiliate ecosystem, including major affiliate networks, KOLs, communities and publishers.
  • Work closely with Product, Engineering, Data, Design, Content, and Marketing to ship high-converting results.

Matching Summary

Match Score: 85

OKX is seeking a Principal Business Development Manager for their Affiliate Program, focusing on scaling user acquisition in the US market. The ideal candidate will have extensive experience in growth and affiliate marketing within the crypto or fast-paced consumer sectors, emphasizing data-driven strategies and strong leadership.

Skills & Requirements

Must-have

  • Affiliate growth strategy
  • KOL marketing channels
  • Data-driven optimization
  • GMV growth delivery
  • Performance marketing funnels

Nice-to-have

  • Web2 and Web3 growth mechanics

Key Requirements

  • 8+ years of experience in growth, affiliate, partnerships, or product-led growth roles
  • Proven experience owning affiliate or partnership growth end-to-end
  • Strong product mindset
  • Demonstrated success measured against hard business metrics
  • Experience at a leading crypto exchange
  • Experience at a hyper-growth consumer or transaction platform
  • Hands-on experience driving growth in the US & EEA markets
  • Strong network of affiliates, KOLs, or growth partners

Work Rights

Not specified

Tailored Resume

Cover Letter