Lead - Demand Generation, Startups - Mumbai

PayU Payments Private Ltd

Mumbai, India
On-site
Abm strategy and execution
Personalized email and whatsapp programs
Account intelligence and stakeholder mapping
Own end-to-end ABM for startup accounts with a deep 360° understanding of each account’s business, stakeholders, and journey

Job Summary

  • Own end-to-end ABM for startup accounts with a deep 360° understanding of each account’s business, stakeholders, and journey.
  • Design and deploy personalized email and WhatsApp cadences across 1:1, 1:few, and 1:many plays.
  • Provide regular insights to Leadership and Sales on account health, gaps, and next-best-actions.

Matching Summary

Own end-to-end ABM for startup accounts with a deep 360° understanding of each account’s business, stakeholders, and journey.

Skills & Requirements

Must-have

  • ABM strategy and execution
  • Personalized email and WhatsApp programs
  • Account intelligence and stakeholder mapping
  • CRM and Marketing Automation skills
  • Analytics-first reporting and A/B testing
  • Cross-functional collaboration

Nice-to-have

  • Comfortable with change and agility
  • Learning cutting-edge concepts
  • Positive, get-things-done workplace

Key Requirements

  • 3–5 years in ABM/Demand Gen
  • Proven 1:1 and 1:few ABM execution
  • Hands-on expertise building complex email and WhatsApp journeys
  • Strong CRM and Marketing Automation skills
  • Proficient with intent data, account insights
  • Understanding of SEO/content helpful

Work Rights

Not specified

Tailored Resume

Cover Letter