Campaign Director, Cio Persona

Workday

Pleasanton, CA, USA
Base: $170,600 - $255,800 usd (pleasanton); base: ...
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10+ years global b2b marketing experience
8-10+ years marketing to cios
Complex matrix organization leadership
** Workday is seeking a Campaign Director for the CIO persona to lead global go-to-market strategies aimed at enterprise IT buyers. The role entails crafting compelling narratives around complex technologies and ensuring cohesive campaign execution across multiple channels. **

Job Summary

  • This role defines and drives Workday's global go-to-market campaign for the enterprise IT buyer, positioning the company as the definitive leader in enterprise AI.
  • The Campaign Director will translate complex technology including platform, applications, and agentic capabilities into clear narratives that connect innovation to tangible CIO outcomes.
  • Workday offers a flexible work approach requiring at least half of the time each quarter in-office or in the field with customers and partners.

Matching Summary

Match Score: 75

** Workday is seeking a Campaign Director for the CIO persona to lead global go-to-market strategies aimed at enterprise IT buyers. The role entails crafting compelling narratives around complex technologies and ensuring cohesive campaign execution across multiple channels. **

Salary

Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US); Bonus/Equity: Eligible for Workday Bonus Plan and stock grants; Benefits: Comprehensive benefits package available

Skills & Requirements

Must-have

  • 10+ years global B2B marketing experience
  • 8-10+ years marketing to CIOs
  • Complex matrix organization leadership
  • Full-funnel campaign orchestration
  • Enterprise AI and platform knowledge

Nice-to-have

  • Executive presence and influence skills
  • Sun-drenched optimism and drive
  • Cross-functional player-coach approach
  • Data-driven proactive optimization mindset

Key Requirements

  • 10+ years leading global B2B marketing campaigns
  • 5+ years in complex matrixed organizations
  • Experience marketing to CIOs and technical buyers
  • Proficiency with Salesforce, Marketo, Tableau

Work Rights

Not specified

Tailored Resume

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