Senior Lifecycle Marketing Manager

Adobe Media and Data Science Research (MDSR) Laboratory

Base: $112,000 - $215,100 annually; short-term inc...
7+ years lifecycle or email marketing experience
Advanced analytics and data interpretation skills
Experience with test and learn experimentation plans
The role focuses on developing, scaling, and optimizing user customer journeys across email, push notifications, and emerging channels to drive trial, conversion, and retention

Job Summary

  • The role focuses on developing, scaling, and optimizing user customer journeys across email, push notifications, and emerging channels to drive trial, conversion, and retention.
  • Candidates will partner with analytics teams to measure performance and harness technology like predictive models and APIs for personalization at scale.
  • Adobe offers a competitive compensation range of $112,000 to $215,100 annually depending on location, along with comprehensive benefits and equity opportunities.

Matching Summary

The role focuses on developing, scaling, and optimizing user customer journeys across email, push notifications, and emerging channels to drive trial, conversion, and retention.

Salary

Base: $112,000 - $215,100 annually; Short-term incentives: Annual Incentive Plan (AIP); Long-term incentives: Eligible for new hire equity award

Skills & Requirements

Must-have

  • 7+ years lifecycle or email marketing experience
  • Advanced analytics and data interpretation skills
  • Experience with test and learn experimentation plans
  • Proficiency in Adobe AI-powered tools for scaling
  • Strong written and verbal communication abilities

Nice-to-have

  • SaaS and e-commerce industry background
  • Experience in sophisticated data-driven organizations
  • Ability to navigate matrixed organizational structures
  • Bias for action in fast-paced environments

Key Requirements

  • BA/BS in marketing, business, or related field
  • 7+ years of progressive experience in lifecycle marketing
  • Demonstrated results driving performance and optimization

Work Rights

Not specified

Tailored Resume

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